Google Local Services Ads Management
Want to reach more local leads, increase foot traffic, and boost conversions for your business? If so, Google Local Services ads are a great investment — and TOD makes the ad management process easy. Give us a call at 786-953-9798, or keep reading to learn more.
BASIC PLAN$1,000 INITIAL INVESTMENT
Up to $2,500 in ad spend (across all Google ad networks)
1 geographic location targeted
Up to 2 service categories targeted
1 templated review solicitation through LSA
AGGRESSIVE PLAN$1,750 INITIAL INVESTMENT
$2,501-$15,000 in ad spend (across all Google ad networks)
Up to 3 geographic locations targeted
Up to 4 service categories targeted
5 templated review solicitations through LSA
MARKET LEADER PLAN$2,500 INITIAL INVESTMENT
$15,000+ in ad spend (across all Google ad networks)
Up to 15 geographic locations targeted
Up to 8 service categories targeted
5 templated review solicitations through LSA
Google Local Services Ads Management
More than half of online searchers visit a store within a day of conducting a search. With Google Local Services ads, you can show up at the top of results when locals search online.
Google Local Services ads allow you to:
>Connect with locals who are most likely to book your services.
>Build trust with Google Guarantee.
>Only pay for leads interested in your business and services.
Not sure how to get started? Our Google Local Services ad specialists will walk you through every step of the process with our stress-free ad management services. Contact us today to get started!
Looking to chat with an experienced strategist? Give us a ring at:
Director of Marketing | PRIVATE LIBERAL ARTS COLLEGE
TOD PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.
We Have 579 Client Testimonials
CONTENT MARKETING SERVICE PRICING
Ad spend (across all Google ad networks)
Up to $2500
Up to $2501-15,000
Google Guarantee FAQ guide
Minimum 3.5 star Google Review rating required
Voice Search Optimization
Weekly Review of Submitted Leads for Accuracy
Eligibility submission and communication
Automatic monthly cloud updates
Automatic monthly cloud updates
Dedicated Local Marketing Expert
Up to 1 geographic location
Up to 3 geographic location
Up to 15 geographic location
Service Category Targeting (Ex: Plumbing, Electric)
Up to 2 service categories
Up to 4 service
Up to 8 service
Templated review solicitations through LSA
Monthly Management Fee
14% of ad budget
12% of ad budget
Added to any other PPC plan:
Added to any other local SEO plan:
Need more information? Call Us: 7869539798
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Our Google Local Services ad management plans include:
Here’s a breakdown of what’s included in our ad management plans.
VOICE SEARCH OPTIMIZATION
By 2020, voice searches will account for more than half of all online searches.
As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.
At TOD, all of our Local Services ad management plans include voice search optimization to help you connect with more qualified leads. So, you won’t have to worry about missing out on qualified leads and reven
Our paid ad specialists will work with you to maximize your ad spend and reach your unique business goals.
We want to make the ad process as stress-free as possible, so we do the heavy lifting to ensure you get the highest ROI. With TOD as your Google Local Services ad partner, you can rest easy — you’ll never need to worry about exceeding your campaign budget.
Ad management plans from TOD include review solicitation through the Google Local Services platform.
A whopping 88% of people trust reviews from consumers as much as they do recommendations from friends and family members. Reviews are crucial for increasing foot traffic to your local business — and TOD will help provide the social proof you need to boost leads and revenue.
We also offer custom ad reporting, so you’ll always know exactly where your money goes.
In addition, we’ll outline and implement needed tweaks to your ad campaigns to drive even better results. Our basic plans include monthly reporting, and you can upgrade to our aggressive or market leader plans to receive automatic monthly cloud updates.
DEDICATED LOCAL MARKETING EXPERT
TOD has 20+ years of experience driving results for clients.
When you work with us, you’ll have access to a local marketing expert, dedicated to the success of your ad campaigns. Powered by our industry-leading expertise, our ad management services help you drive relevant leads, conversions, and revenue for your local business.
Our ad management solutions feature advanced geographic targeting to help you reach ideal customers.
Easily connect with leads in profitable geographic zones near your local business. Geographic targeting helps you maximize your ad budget and connect with the most valuable customers near you.
What are Google Local Services ads?
Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.
When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.
People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.
It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.
These ads aren’t available to every industry or every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.
Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.
If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.
THE GOOGLE GUARANTEE BADGE
One of the most notable features of a Google Local Services ad is the Google Guarantee badge. When you sign up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a great reputation with your audience.
To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This is to ensure that you are a legally operating business that has the necessary insurance if something goes awry. As long as you are a legitimate business that is up-to-date on all your paperwork, you can easily obtain this badge.
So, what exactly is the Google Guarantee?
If people aren’t satisfied with the quality of a company’s work, Google will refund those customers the amount paid for the jobs booked through their ads. This amount caps at $2000. Google can use the job invoice to properly reimburse customers who booked a company that provided them with poor services.
This coverage does not include future projects, damages to property, dissatisfaction with price or the provider responsiveness, or cancellations. The coverage is solely for the quality of the project and not the company. Customers have to submit their claims within 20 days of the project completion to be considered.
If you are a company that already provides quality service, you won’t need to worry about claims as much. The badge will serve as a trust signal to your audience. They will feel more comfortable booking your company because Google is backing you if anything goes wrong.
Google Local Services application process and guidelines
If you’re ready to start using Google Local Services ads, here are five steps you can take to get started. And remember — when you partner with TOD, we’ll help with every step of the process from ad creation to monitoring.
1. CONFIRM YOUR ELIGIBILITY
Before you get too ahead of yourself, you must check to make sure your business is eligible for Google Local Services ads. As stated previously, this feature is only available to certain industries in a certain number of cities.
You can verify your eligibility on Google’s Local Services sign-up page. Once you have your eligibility confirmed, that will take you to the next step.
2. CREATE A BUSINESS PROFILE
The second step is to create your business’s profile. This is a key part of your ad because it determines where your ad will appear in search results.
TOD will help you apply, set up, and optimize your business profile.
Your profile figures out which occupations coordinate your Local Services.It’s significant that you’re straightforward about the services you offer to guarantee you just show up before promotions that need your service. On the off chance that you lie about a portion of your services, you’ll lose cash on drives that contact your business for services you don’t offer.
What’s more, you’ll need to indicate the zone where you need leads. On the off chance that your business doesn’t take clients outside of a 15-mile range, you’ll need to indicate that. It will prevent you from wasting money on leads that are outside of your operation area.
You can likewise alter your week by week financial plan, business hours, service zones, and occupation types in your profile.
3. ADD YOUR LICENSE AND INSURANCE DETAILS
Google will just permit authentic organizations to have a Google Local Services advertisement. You should transfer your permit and protection data to your profile. All the paperwork for your business should be accurate and up to date.
Google will need you to give your general risk protection subtleties, as well. For whatever length of time that your protection is forward-thinking, Google will support you for the assurance.
4. SET YOUR BUDGET Google
Nearby Services advertisements work simply like PPC. You have to set a budget plan to state the amount you need to spend to run your advertisements. This is a monthly budget that you can change as you need.
Remember: You possibly pay when clients call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.
5. FOLLOW UP WITH LEADS
At the point when you dispatch your promotions, you’ll begin getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:
When you reply, you send a message in email or text to people who reached out to your business.
If someone provides their phone number, you can give them a phone call to follow up.
Google additionally gives you the choice to decrease drives that contact your business If you choose to decline, you can provide a reason and the customer will be notified. In case something transforms, you can recoup demands.
With TOD as your ad partner, we’ll monitor lead flows and control your budget through the platform to help you get the best results.
If this process sounds daunting, don’t worry. TOD can help. Just give us a call at 786-953-9798 to learn more.
7 benefits of using Google Local Services ads
There are numerous benefits you’ll reap from using Google Local Services ads.
1. YOU REACH MORE VALUABLE LEADS
Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.
2. YOU CAN TRACK YOUR APPOINTMENTS
It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.
3. YOUR BUSINESS WILL BE SEEN FIRST
Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.
4. YOU BUILD TRUST WITH YOUR AUDIENCE
The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.
5. YOU ONLY PAY FOR VALID LEADS
Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.
6. YOU WILL REACH MORE VOICE SEARCH CUSTOMERS
On the off chance that somebody’s washroom is at present flooding, they won’t set aside the effort to pull out their telephone and locate a nearby handyman. They’ll depend on a voice search gadget and request that they contact a neighborhood handyman. By having a Google Local Services advertisement, those voice search clients are bound to be coordinated to your promotion.
7. YOU WILL NEED TO CONDUCT MINIMUM MAINTENANCE
These Google promotions don’t require keyword examination or advertisement testing.Your advertisement is naturally activated dependent on how individuals search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”
Auditing your site allows your dedicated SEO expert to discover areas of improvement, as well as opportunities for your SEO strategy. That’s why our SEO specialists start with a technical SEO audit before building your plan.
As a part of your SEO audit, your dedicated account manager will look at the following:
- Your website
- Your website’s analytics
- Your Google Search Console data
- And more
For the best results and insight into your website, our SEO team uses a variety of SEO tools. With these resources, we can take a multi-pronged approach to your website SEO audit and provide your organization with a competitive SEO strategy.
Create Google Local Services ads that convert with TOD
Google Local Services promotions can possibly enable your business to contact more individuals. By investing in these ads, you’ll earn more credible leads for your business. At TOD, we have years of experience running Google Ads campaigns for our clients.
We’re a full-service digital marketing agency that professional in customization PPC campaigns.Our group of more than 200 specialists will carry their insight and aptitude to your campaign. We’ll assist you with making a nearby promoting effort that drives important outcomes for your business.
If you’re looking for an advertising company that will help your campaign succeed, look no further than TOD. In the last five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on creating campaigns that help our clients grow their businesses.
Don’t believe us? Just ask our clients! Check out our 579 client testimonials that attest to the great work we do for them!
Get started today!
If you’re ready to start running Google Local Services ads for y-our business, contact us online or call us today at 786-953-9798 to speak with a strategist.
We look forward to helping your business reach new heights!-
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